I’m an independent SEO, AI search and analytics consultant based in Cheltenham, Gloucestershire.
I’ve worked in search for more than 20 years. Before going independent, I spent six years heading up SEO and analytics at one of the UK’s largest independent digital marketing agencies.
I like understanding businesses properly before deciding what needs to change. That means looking at the commercial context, historic decisions, data, technology and search performance before building a strategy.
I’m hands-on with the detail and comfortable working with large datasets, BigQuery, APIs, Python, automation and AI tools. I use them to analyse information at pace, build practical solutions and validate recommendations against the underlying evidence.
I also work across internal teams, developers and external agencies, whether that means leading a workstream, mentoring a team or helping make sure requirements are understood and delivered properly.
I have a Computer Science background and work with clients across the UK and internationally.
Outside work, I enjoy travelling, saving places in Google Maps and sharing map pins with friends, learning languages, reading about history and watching rugby.
If you’d like to find out more about how I work, please get in touch.